Marketing Techniques Used In Toyota-Free-Samples for Students

Question: Write a Research Proposal A Critical Evaluation of the Effectiveness of traditional versus modern Marketing techniques in Improving Organisational Performance. Answer: Introduction The proposal aims to evaluate the modern and traditional marketing techniques and how they affect the performance of Toyota. The company is very focused on improving their customers satisfaction through continuous improvement process. The company uses different marketing strategy for improvement in its sales process. Achieving improvement through minimising the cost is the basis of their policies. The function of marketing is also divided into two different strategies. They are traditional and modern strategies (Ashley and Tuten 2015). This research highlights the organisations adopted policies that help them in enhancing the marketing strategy in the company (Hunt 2014). The problem statement of this research is to gauge the effectiveness of the marketing strategy of the company. Project objective The objectives of this project are To analyse both traditional and modern marketing techniques used in Toyota To analyse whether there is any improvement after adopting marketin Research questions Are the modern marketing techniques more effective than traditional in Toyota? Literature review The traditional way of promoting product is to display advertisements. The traditional media also includes advertisements through campaigning or organising different sports events. The marketing channels are also used and with dealership with the suppliers. In addition, the most effective way of selling the products is through personal selling (Baker 2014). However, Companies also uses advertisements through the digital media to market their product. For example, Face Book advertisements and YouTube videos. The revenue of the companies depends on the modern marketing. Modern marketing approaches are highly depended on the advertisements and most of them are done through the social interactive media. The website promotions are very efficient in nature and cannot be avoided is the product is to be marketed. The lead generation and customer relationship management is effective rather than using traditional print media or TV or print media (Ashley and Tuten 2015). The difference is lies in the approach to market. Thus, traditional marketing was dependent on selling but the modern marketing looks for customer satisfaction. Modern marketing is more customers oriented than before. Modern marketing approach looks for customising the product to its best ability; it was not focused before in traditional way. The advertisements look for the emotions that can attract people of different age. The concept of after sale service is also a new part of this approach. Research methodology In this research, qualitative as well as quantitative method of research will be followed. In this way, the data will be analysed using the interval scale. The way of research will be qualitative. Qualitative way of research will be used while maintaining the reliability, validity and consistency way of research. Research philosophy This research is based on the positivism philosophy of research. The effectiveness of the marketing plan based on traditional media or modern media are evaluated and the effect is supposedly positive in nature guessed from the literature review. As this research will be interpreted and analysed through collecting data and observing them, with the help of factual knowledge and overview gained from Literature review, positivism philosophy will be helpful in the research. Research approach There are two kinds of approach that can be taken for conducting the research. One is deductive and other is inductive way. Inductive way of research is depended upon the observations, data collection and analysis, whereas deductive way of research is based on the drawing conclusion on data which is numeric in nature. This research will be inductive in nature as the respondents will be interviewed and surveyed to prove that is modern marketing techniques are better than traditional marketing approach(Mnsson and Bjrling 2017). Research Design In addition, the research design includes the exploratory, explanatory and descriptive way of research. The exploratory way of research where the problem statement and objective of research are described and primary data are collected by interview and survey. Exploratory research perceives the problem of the research and then analyse the cause of that problem. The summary of established priorities is more studied in detail while exploring and improving the research design. This will certainly help in constructing the hypothesis for studying the problem. Data collection process The data will be collected from different sources both primary and secondary. To resolve the problem given in the proposal the data will be collected from the company Toyota Spare Parts wholesale. The managers in marketing department of the company will be interviewed for to get insights into the implementation strategy of the modern marketing policies in the company has adopted (Fraley and Hudson 2014). The employees of the company will be surveyed for gauging their perspective on the effectiveness of the companys marketing strategy. Two different groups of questionnaires will be formed to ask the managers with options of open-ended answers and the other group of questionnaire will be close ended for the survey purpose (Mackey and Gass 2015). After that, the data on revenue of the company for the last five years will be analysed based on the different market channels they used. For that, the annual reports must be collected of Toyota and the expense data on the marketing will be use d. This will be compared with the revenue for further insights in the effectiveness of the companys marketing expense. The primary source of data will be the interview records of the managers and the secondary will be obtained from the review report of the company and journals and books for literature the review on the identifying the effectiveness of the companys marketing techniques (Flick 2015). Sampling method and sample size There are two kinds of sampling method one is probability based and another is non-probability based sampling. The respondents are chosen properly. Based on the relevancy of the data the method will be chosen. Here the sampling method will also be convenient sampling method. This is to reduce the deviation in the sampling data (Mackey and Gass 2015). To reduce the complication of the customised sample, this process is used. This process helps in studying phenomena and useful in detecting relationships between different phenomena. The number of managers is to be chosen is 10 for interview. The number of employees to be survey is 60. The number of the dataset is average to draw conclusion for the author. Research Limitations The limitations of this research lie in the getting the primary data and analysing eliminating the deviation. The secondary data from different sources may not be reliable or can deviate the path of the research in different direction. The journals and resources from where the literature will be reviewed may not be authentic in nature (Flick 2015). Research ethics To maintain the ethics of the research the norms and legality of the research must be maintained. No manipulation of the data, systematic approach and usage of personal or confidential information must be avoided. This increases the reliability of the research. Time schedule References Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Flick, U., 2015.Introducing research methodology: A beginner's guide to doing a research project. Sage. Fraley, R.C. and Hudson, N.W., 2014. Review of intensive longitudinal methods: An introduction to diary and experience sampling research. Glesne, C., 2015.Becoming qualitative researchers: An introduction. Pearson. Hunt, S.D., 2014.Marketing theory: foundations, controversy, strategy, and resource-advantage theory. Routledge. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Mnsson, S. and Bjrling, G., 2017. Implementation and Perception of Modern Marketing: A qualitative study on Storytelling, Brand Identification, and Content Marketing used and perceived in a marketing perspective.